Section 2: AURORA Advertising Awards 2006


CATEGORIES
CATEGORY I: FMCGs

Awards for
  1. Best Television Commercial (up to 60 seconds)
  2. Best Print Advertisement (Newspaper)
  3. Best Print Advertisement (Magazine)
  4. Best Outdoor Advertisement (billboards, posters, POS material and ambient advertising)
  5. Best Radio Commercial (up to 60 seconds)
  6. Best Digital Advertisement (banners, pop-ups, interstitial, skyscrapers etc.)
  7. Best Integrated Campaign (3 ad executions from a campaign; each ad must be from a different media: print, television, radio, outdoor or digital)

CATEGORY I includes advertising for the following:

Eatables
  • Baby foods
  • Beverages – carbonated drinks, fruit juices, flavoured milk, teas, coffee, mineral water
  • Breakfast foods – bread, jams, honey, cereal etc.
  • Candy – chocolate, chewing and bubble gums, sweets
  • Dairy products – processed liquid milk, packaged powder milk, skimmed milk, butter, cheese, cream, creamer and tea whitener
  • Desserts – custards, pudding, jelly, and other desserts
  • Ice cream and frozen desserts
  • Oils – cooking oil, olive oil, sunflower, canola, ghee
  • Snack food – biscuits, crackers, cookies, potato and other chips, popcorn, snack bars, etc.
  • Spices and condiments – pickles, mayonnaise, tomato and other sauces
  • Ready-to-eat and frozen foods – ready-to-eat meals, prepared frozen foods, canned food, 2-minute noodles etc.
Household items
  • Cleaning agents – liquid and powder detergents, dish washing soaps and liquids, shoe polish
  • Household electrical - light bulbs, tube lights, energy savers
  • Insecticides – mosquito and bug sprays, coils, repellents
  • Miscellaneous
Personal Care Products
  • Bath products and soaps – soap, body wash, liquid soap
  • Baby products – diapers, wipes, powder etc.
  • Cosmetics – makeup, perfumes, colognes
  • Hair products – shampoo, conditioner, hair dye, hair tonic, hair styling products
  • Shaving products – razors, shaving creams, after shaves
  • Skincare – face creams, lotions, moisturisers, fairness creams, bleach creams, facial treatments: masks, scrubs etc.
  • Toiletries – toothpastes, toothbrushes, sanitary towels, tissues, talcum powder, body spray & deodorants, hair removal creams and lotions
Pharmacy – herbal supplements, homeopathic medicines, over the counter medication, pharmaceuticals etc.

Tobacco products

CATEGORY II: DURABLES AND SERVICES

Awards for
  1. Best Television Commercial (up to 60 seconds)
  2. Best Print Advertisement (Newspaper)
  3. Best Print Advertisement (Magazine)
  4. Best Outdoor Advertisement (billboards, posters, POS material and ambient advertising)
  5. Best Radio Commercial (up to 60 seconds)
  6. Best Digital Advertisement (banners, pop-ups, interstitial, skyscrapers etc.)
  7. Best Integrated Campaign (3 ad executions form a campaign; each ad must be from a different media: print, television, radio, outdoor or digital)
CATEGORY II includes advertising for the following:

Airlines

Apparel and Fashion Accessories
  • Textiles – fabric for clothing
  • Ready-to-wear – clothes for men and women
  • Footwear and leather goods – shoes, jackets, wallets, bags etc.
  • Accessories – watches, jewelry etc.
Automotive
  • Cars, (trucks, 4 wheel drives included)
  • Motorcycles
  • Petrol, CNG, engine oils, car batteries, automobile services
Banks and Financial Institutions
  • Credit cards, home loans, personal loans, car financing, debit cards, investment companies
Building Products – cement, paint, bricks, varnish, wood protectors etc., electrical wiring, cables etc.

Computers and Accessories

Corporate Image Building

Couriers and Postal Services

Electronics and Appliances
  • Home security products, fans, fridges, air conditioners, microwaves, food processors etc.
Home Interiors – wall covering, floor covering (porcelain tiles, granite, marble, stone floorings etc., furniture, light fixtures, linen, upholstery and home textiles, curtains, blinds etc.

Insurance Companies

Media
  • Television stations
  • Print publications – magazines, newspapers, digests etc.
  • Radio
Mobile Phones and Accessories

Real Estate
  • Agencies
  • Development and construction companies
  • Housing schemes
  • Investment companies
Restaurants, Malls and Retail Outlets

Telecommunications
  • Mobile Network Operators – mobile connections: postpaid and prepaid, phone cards, wireless phone connections etc.
  • Internet Service Providers
CATEGORY III: SOCIAL MARKETING AND COMMUNITY SERVICE

Awards for
  1. Best Television Commercial (up to 60 seconds)
  2. Best Print Advertisement (Newspaper)
  3. Best Print Advertisement (Magazine)
  4. Best Outdoor Advertisement (billboards, posters, POS material and ambient advertising)
  5. Best Radio Commercial (up to 60 seconds)
  6. Best Digital Advertisement (banners, pop-ups, interstitial, skyscrapers etc.)
  7. Best Integrated Campaign (3 ad executions form a campaign; each ad must be from a different media: print, television, radio, outdoor or digital)

CATEGORY III includes advertising for the following:

Anti-drugs, anti-smoking, blood & organ donation, charities, disease awareness, education awareness, environmental awareness, family planning, health and hygiene, funds (charitable hospitals, earthquake/ tsunami relief, etc), road safety, social awareness and volunteers.
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