Entries will be accepted from advertising agencies and interactive agencies only.
Only entries published, telecast, broadcast and/or displayed for the first time, between
June 30, 2003 and June 30, 2006 are eligible.
Entries that do not strictly adhere to all the stated requirements will be disqualified; the DAWN Group of Newspapers reserves the right to disqualify any entries that do not comply with the stated rules.
Only original material produced by Pakistani agencies is eligible; adaptations will be accepted only if the creative execution has originated from a Pakistan based agency.
DAWN reserves the right to disqualify any entries not deemed to comply with the rules and spirit of the competition. In case of voluntary withdrawal or disqualification from the competition, the entry fee will not be refunded.
Entries may only be submitted by one advertising agency. Should more than one agency be involved, the concerned parties must agree in advance as to which agency will be submitting the entry. In the event that the same entry is submitted by two agencies, only the first entry will be accepted and the second will be disqualified.
Each advertisement constitutes one entry. However, advertisements which are part of a campaign series (advertisements that have been published, broadcast, telecast or displayed within 30 days of each other) may be entered as a single entry. Campaign entries can include a maximum of three advertisements.
For Integrated Campaigns, entries should be from a single campaign. Each entry must have only 3 advertisements/commercials each from a different media (print, television, radio, outdoor or digital). All material requirements for
Integrated Campaigns are the same as single entries.
You must submit a completed AURORA ADVERTISING AWARDS Entry Form for each entry. Information on the Entry Forms may be reproduced in publicity material if you are short listed as a winner; it is very important that this information be full and correct.
Only tear sheets will be accepted for print entries.
Each advertisement should be mounted on a separate, black poster or display board. The thickness of the board should be approximately 8 or 16 ply. Boards should be not larger than 18 inches wide by 24 inches tall (45 centimetres wide x 60 centimetres in height).
If you are sending more than one advertisement, arrange them on separate boards. Multiple boards for the same entry should be numbered and attached with tape in a tri-fold or accordion fashion.
Arrange entries on board for vertical viewing only.
Please send a digital copy of all Print advertisements in JPEG format.
Television Entries
Only DVD disks will be accepted.
Label each disk with the correct number of commercials. A separate disk must be provided for each entry.
Radio Entries
Only digital files in MP3 format will be accepted.
All MP3 files should have a bit rate of 192 kbps. File size should not exceed one MB.
Label each CD with the correct number of commercials. A separate
CD must be provided for each entry.
Outdoor Entries (for details of what can be included in outdoor entries, please refer to
Section 2)
Only colour proofs accompanied by a photograph of the billboard site will be accepted.
Each proof and photograph should be mounted on a black poster or display board. The thickness of the board should be approximately 8 or 16 ply. Boards should not be larger than 18 inches wide by 24 inches tall (45 centimetres wide by 60 centimetres tall)
If you are sending more than one proof per entry
(campaign), arrange them on separate boards. Multiple boards for the same entry should be numbered and attached with tape in a tri-fold or accordion fashion.
Submit entries larger than board size as a reduction or photograph, and mount actual material in a pocket on one side of the board.
Arrange entries on board for vertical or horizontal viewing as appropriate.
Digital Entries
Only CD ROMs will be accepted.
All entries submitted for online advertising should show the ad in the context of a webpage as it was originally displayed.
If available, send a URL that will take viewers directly to the online advertisement.
Integrated Campaign Entries
Three advertisements/commercials should be submitted; one in each of the following media categories can be submitted: Print, Television, Radio, Outdoor, or Digital.
Each component of the Integrated Campaign should be accompanied by its respective entry form.
Material requirements are the same as for single entries in respective media.
Materials (ads and entry forms) should be placed together in an envelope and the Integrated Campaign form should be affixed
on the envelope.
By bank draft/money order (not postal order) drawn on the Karachi branch of a bank.
By cross cheque payable to Pakistan Herald Publications
Private Limited.
Cheques drawn from banks located outside Karachi, Lahore, and Islamabad must include
Rs155 extra as bank collection charges.
By credit card
Only Visa and MasterCard will be accepted. Payment
information must include the cardholder’s name, credit
card number, the expiry date and the cardholder’s
signature, or pay online.
• Display boards, CDs or DVDs as applicable.
• Separate Entry Forms for each entry.
• An itemised list of all entries by category, on your company’s letterhead.
• Entry fee (bank draft/money order, cheque, or proof of credit card payment)
All entries should be sent by courier or registered mail to
AURORA ADVERTISING AWARDS Secretariat
Haroon House, Dr Ziauddin Ahmed Road,
Karachi 74200.
For further information contact:
